No significant effect was found for perceived exertion. Regarding actual physical activity, embodying an avatar with a six pack during exercise creates fewer body movements.
female) between-subject experiment, the results partially support the Proteus effect. Through a 2 (avatar body shape: with a six pack vs. While existing studies have mainly investigated the Proteus effect in a non-VR environment or after VR embodiment, we aim to contribute to the literature by addressing this concern to explore how the Proteus effect works in actual VR exercise. We theorized the Proteus effect as altered perceived self-concept and explored the association between virtual reality (VR) avatar manipulation and self-concept in the exercise context. In addition to the immediate measurements of the Proteus effect, prolonged effects such as next-day perception and exercise-related outcomes are also explored. This study investigates the Proteus effect from the first-person perspective and during avatar embodiment in actual exercise.
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